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Category Archives: Business Intelligence

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Book: Microsoft SQL Server 2014 Business Intelligence Development Beginner’s Guide

James Serra's Blog Posted on November 5, 2014 by James SerraNovember 1, 2014

I was fortunate to be a technical reviewer for a new book, SQL Server 2014 Business Intelligence Development by Reza Rad.  Below is the abstract.  It’s a great book for those of you trying to learn about all the various … Continue reading →

Posted in Business Intelligence, SQLServerPedia Syndication | Leave a reply

Presentation slides for Houston SQLSaturday

James Serra's Blog Posted on May 11, 2014 by James SerraJune 9, 2021

Thanks to everyone who attended my two sessions at SQLSaturday in Houston (more info).  Here are the abstracts and PowerPoint links: Best Practices to Deliver BI Solutions If your company is planning to build a data warehouse or BI solution, you … Continue reading →

Posted in Business Intelligence, Career, Presentation, Session, SQLServerPedia Syndication | 1 Reply

Business Intelligence/Data Warehouse Assessment

James Serra's Blog Posted on January 9, 2014 by James SerraJanuary 6, 2014

When I am tasked to do a business intelligence or data warehouse assessment, the steps I take to do that depend on the amount of time and the number of people I have.  The result of the assessment will be … Continue reading →

Posted in Business Intelligence, Data warehouse, SQLServerPedia Syndication | 2 Replies

Does Business Intelligence equal Data Warehousing?

James Serra's Blog Posted on October 3, 2013 by James SerraSeptember 28, 2013

I have seen many times at clients where the terms business intelligence and data warehousing are used interchangeably.  In reality, these are two separate disciplines. This is especially true for enterprise data warehouses due to an EDW’s scope, complexity, and large volumes … Continue reading →

Posted in Business Intelligence, Data warehouse, SQLServerPedia Syndication | Leave a reply

Best Practices to Deliver BI Solutions

James Serra's Blog Posted on August 8, 2013 by James SerraSeptember 4, 2013

If your company is planning to build a data warehouse or BI solution (see Why you need Business Intelligence), you need to be aware that BI projects have high failure rates.  Gartner says between 70% to 80% of corporate business intelligence … Continue reading →

Posted in Business Intelligence, SQLServerPedia Syndication | 1 Reply

Presentations slides for Best Practices to Deliver BI Solutions

James Serra's Blog Posted on August 7, 2013 by James SerraAugust 6, 2013

Thanks to everyone who attended my session “Best Practices to Deliver BI Solutions” for Pragmatic Works.  The abstract for my session is below and the recording will be available soon here.  I hope I provided some good info for you. Here … Continue reading →

Posted in Business Intelligence, Presentation, Session, SQLServerPedia Syndication | Leave a reply

Best Practices to Deliver BI Solutions Presentation

James Serra's Blog Posted on August 5, 2013 by James SerraAugust 6, 2013

I will be presenting a brand new session entitled “Best Practices to Deliver BI Solutions” tomorrow, August 6th, at 11am EST for Pragmatic Works.  You can register here.  The abstract for my session is below.  I hope you can make … Continue reading →

Posted in Business Intelligence, Presentation, Session, SQLServerPedia Syndication | 2 Replies

Why You Need a Data Warehouse

James Serra's Blog Posted on July 18, 2013 by James SerraOctober 11, 2018

Introduction You likely have heard about data warehousing, but are unsure exactly what it is and if your company needs one.  I will attempt to help you to fully understand what a data warehouse can do and the reasons to … Continue reading →

Posted in Business Intelligence, Data warehouse, SQLServerPedia Syndication | 13 Replies

Business Intelligence Maturity Assessment

James Serra's Blog Posted on June 11, 2013 by James SerraSeptember 16, 2013

Do you ever wonder how your business intelligence (BI) and data warehousing (DW) environment compares to other companies and what steps you should be taking to progress your analytics platform? One of the first steps in any BI project is … Continue reading →

Posted in Business Intelligence, SQLServerPedia Syndication | 3 Replies

Ralph Kimball Books

James Serra's Blog Posted on May 30, 2013 by James SerraJuly 2, 2013

If you are involved in Business Intelligence, then the books by Ralph Kimball are required reading: The Data Warehouse Lifecycle Toolkit: Practical Techniques for Building Data Warehouse and Business Intelligence Systems, Second Edition, 2008, 636 pages (Amazon).  Subject: Implementation guide.  Primary … Continue reading →

Posted in Business Intelligence, SQLServerPedia Syndication | 8 Replies

Business Intelligence Requirements Gathering

James Serra's Blog Posted on May 28, 2013 by James SerraJanuary 5, 2021

There are three fundamental steps in building a data warehouse for a BI solution (see Why you need Business Intelligence): Identify the data the users interact with, or would like to interact with, via interviews.  Make sure to determine the … Continue reading →

Posted in Business Intelligence, SQLServerPedia Syndication | 2 Replies

Industry Expert Interview

James Serra's Blog Posted on April 23, 2013 by James SerraApril 18, 2013

I don’t know if I would consider myself an industry expert, but hey, it says it on the Internet, so it just be true (because you can’t put anything on the Internet that’s not true).  An interview I did to … Continue reading →

Posted in Business Intelligence, SQLServerPedia Syndication | Leave a reply

PASS SQL Saturday in Chicago Presentation Slides

James Serra's Blog Posted on April 15, 2013 by James SerraMay 17, 2013

Thanks to everyone who attended my sessions “What exactly is Business Intelligence?” and “Building an Effective Data Warehouse Architecture” at the PASS SQL Saturday in Chicago. Here are the PowerPoint presentation: What exactly is Business Intelligence? and Building an Effective Data Warehouse Architecture. What … Continue reading →

Posted in Business Intelligence, Data warehouse, PASS, Presentation, Session, SQLServerPedia Syndication | Leave a reply

SQL Server 2012 Business Intelligence Enhancements

James Serra's Blog Posted on March 28, 2013 by James SerraJuly 2, 2013

My first article in SQL Server Pro magazine has been published, in the April 2013 issue.  It is entitled “SQL Server 2012 Business Intelligence Enhancements” and can be found here (web) or here (mag).  I hope you enjoy it!

Continue reading →
Posted in Business Intelligence, SQL Server 2012, SQLServerPedia Syndication | 4 Replies

Benefits of using views in a BI solution

James Serra's Blog Posted on March 19, 2013 by James SerraOctober 8, 2013

Using SQL Server views throughout a Business Intelligence (BI) solution can provide a tremendous amount of benefits.  Here is a list of such benefits, taken in large part from the excellent video SQLBI Methodology by Marco Russo and Alberto Ferrari: Benefit … Continue reading →

Posted in Business Intelligence, SQLServerPedia Syndication, SSAS, SSIS | Leave a reply

Why you need Business Intelligence

James Serra's Blog Posted on March 14, 2013 by James SerraDecember 31, 2020

First lets define what Business Intelligence (BI) is.  My favorite definitions: Forrester Research: “Business Intelligence is a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information used to enable more effective strategic, tactical, … Continue reading →

Posted in Business Intelligence, SQLServerPedia Syndication | 5 Replies

Top BI Enhancements for SQL Server 2012 Presentation Slides

James Serra's Blog Posted on March 12, 2013 by James SerraMarch 12, 2013

Thanks to everyone who attended my session “Top BI Enhancements for SQL Server 2012” at the Houston Area SQL Server User Group Monthly Meeting. Here is the PowerPoint presentation: Top BI Enhancements for SQL Server 2012 Top BI Enhancements for SQL Server 2012 What are … Continue reading →

Posted in Business Intelligence, Presentation, Session, SQL Server 2012, SQLServerPedia Syndication | Leave a reply

Top BI Enhancements for SQL Server 2012 Presentation

James Serra's Blog Posted on March 8, 2013 by James SerraMarch 6, 2013

Next Tuesday, March 12th at 1:15pm CST, I will be presenting the session “Top BI Enhancements for SQL Server 2012” at the Houston Area SQL Server User Group Monthly Meeting.  Below is the abstract.  I will be presenting in person but you … Continue reading →

Posted in Business Intelligence, Presentation, Session, SQL Server 2012, SQLServerPedia Syndication | Leave a reply

Visual Studio 2012 now supports BI!

James Serra's Blog Posted on March 6, 2013 by James SerraOctober 22, 2013

My most popular blog has been Visual Studio 2012 does not support BI.  In short, this means VS 2012 does not support SSAS, SSIS, or SSRS.  Well, not anymore!  Just released is Microsoft SQL Server Data Tools – Business Intelligence for … Continue reading →

Posted in Business Intelligence, SQL Server, SQLServerPedia Syndication, SSAS, SSDT/Juneau, SSIS, SSRS, Visual Studio 2012 | 9 Replies

“DBA: Transitioning to a BI Role” Presentation Slides

James Serra's Blog Posted on February 14, 2013 by James SerraApril 21, 2013

Thanks to everyone who attended my presentation “DBA: Transitioning to a BI Role” at the PASS Professional Development Virtual Chapter.  The recording of the session is available here. Here is the PowerPoint presentation: DBA: Transitioning to a BI Role I had some excellent questions … Continue reading →

Posted in Business Intelligence, Presentation, Session, SQLServerPedia Syndication | Leave a reply

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About James Serra

I work at Microsoft as a big data and data warehousing solution architect where I have been for most of the last ten years.  Prior to that I was an independent consultant working as a Data Warehouse/Business Intelligence architect and developer. I am a prior SQL Server MVP with over 35 years of IT experience. The views and opinions on this blog are mine and not that of Microsoft. Check out my book Deciphering Data Architectures: Choosing Between a Modern Data Warehouse, Data Fabric, Data Lakehouse, and Data Mesh. 

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