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My data architecture book is now available for pre-order!

James Serra's Blog Posted on November 14, 2023 by James SerraNovember 13, 2023

For those looking to be first in line when my book is available for a printed copy, I’m very excited to let you know that it is now available for pre-order on Amazon at Deciphering Data Architectures: Choosing Between a … Continue reading →

Posted in PASS, SQLServerPedia Syndication | 4 Replies

Attending and presenting at conferences

James Serra's Blog Posted on November 10, 2022 by James SerraNovember 10, 2022

I have attended and presented at a ton of conferences over the years (see the entire list at Presentations | James Serra’s Blog). If you are looking to learn a lot about the Microsoft data platform, the two biggest conferences … Continue reading →

Posted in PASS, Presentation, SQLServerPedia Syndication | Leave a reply

24 Hours of PASS videos online

James Serra's Blog Posted on August 7, 2014 by James SerraAugust 6, 2014

All the videos for the sessions at 24 Hours of PASS (Spring 2014) are available for free.  Check the session schedule for a complete list.  Also, many of the PASS virtual chapters have recordings of their meetings online.  Enjoy!

Continue reading →
Posted in PASS, SQL Server, SQLServerPedia Syndication, Videos | Leave a reply

PASS BA Conference 2014: Sessions Recordings Now Available

James Serra's Blog Posted on June 19, 2014 by James SerraJune 19, 2014

All PASS Business Analytics Conference 2014 recordings are now available.  If you purchased the online sessions, to view, log on to your myPASS account, enter your activation code, and watch the sessions from myRecordings.  You can also purchase all recordings on a USB … Continue reading →

Posted in PASS, SQLServerPedia Syndication, Videos | Leave a reply

PASS Summit 2012 session videos online

James Serra's Blog Posted on March 27, 2014 by James SerraMarch 20, 2014

All PASS Summit 2012 recordings are now available for free to all PASS members (201 of them!).  To view, log on to your myPASS account, and watch the sessions from myRecordings.  While there, check out mine: Building an Effective Data Warehouse … Continue reading →

Posted in PASS, SQLServerPedia Syndication, Videos | Leave a reply

24 Hours of PASS: Business Analytics Edition videos online

James Serra's Blog Posted on February 6, 2014 by James SerraFebruary 6, 2014

On February 5, 2014 business intelligence experts took to the virtual stage for the 24 Hours of PASS: Business Analytics Edition to deliver a series of one-hour webcasts, digging deep into the world of business analytics.  All session recordings and slide presentations … Continue reading →

Posted in PASS, SQL Server, SQLServerPedia Syndication, Videos | Leave a reply

PASS Business Analytics Conference discount code

James Serra's Blog Posted on January 16, 2014 by James SerraJanuary 15, 2014

I have previously blogged that I am presenting at the PASS Business Analytics Conference.  If you are looking to learn more about business intelligence and data warehousing, there is no better conference out there.  And if you are looking to meet people … Continue reading →

Posted in PASS, SQLServerPedia Syndication | 2 Replies

I’m presenting at the PASS Business Analytics Conference

James Serra's Blog Posted on December 19, 2013 by James SerraMarch 20, 2014

I am fortunate enough to have been selected to give a presentation at the PASS Business Analytics Conference in San Jose, CA on May 7-9.  My presentation will be on Thursday, May 8th from 1:30-2:30pm.  Below is my presentation abstract along with … Continue reading →

Posted in Data warehouse, PASS, Presentation, Session, SQLServerPedia Syndication | 3 Replies

PASS Summit 2013

James Serra's Blog Posted on October 29, 2013 by James SerraOctober 22, 2013

Not much news came out of the PASS Summit 2013 from last week, but boy did I have a blast!  I met over 100 people who were presenters or bloggers (I counted).  I made an effort to find them as I … Continue reading →

Posted in PASS, SQLServerPedia Syndication | Leave a reply

PASS Summit 2013

James Serra's Blog Posted on October 10, 2013 by James SerraSeptember 28, 2013

The PASS Summit 2013 is almost here!  Check out all the great sessions and speakers.  I feel very fortunate to be able to speak alongside many of the experts in the industry. I will be arriving Sunday night in Charlotte and attending a pre-conference … Continue reading →

Posted in PASS, SQLServerPedia Syndication | Leave a reply

I’m presenting at the PASS Summit!

James Serra's Blog Posted on May 23, 2013 by James SerraSeptember 12, 2013

I am fortunate enough to have been selected to give a presentation at the PASS Summit 2013 in Charlotte, NC on October 14-18.  It’s amazing to think that, although I have been in IT for 25 years, I first started to build … Continue reading →

Posted in PASS, SQLServerPedia Syndication | Leave a reply

PASS Business Analytics Conference: the ultimate networking

James Serra's Blog Posted on April 18, 2013 by James SerraMay 22, 2013

I went to the PASS Business Analytics Conference last week, and had an absolute blast.  I presented two sessions, and attended many more, and was also part of the live blogging panel at both keynotes.  I learned a lot, but … Continue reading →

Posted in Career, PASS, SQLServerPedia Syndication | 6 Replies

PASS SQL Saturday in Chicago Presentation Slides

James Serra's Blog Posted on April 15, 2013 by James SerraMay 17, 2013

Thanks to everyone who attended my sessions “What exactly is Business Intelligence?” and “Building an Effective Data Warehouse Architecture” at the PASS SQL Saturday in Chicago. Here are the PowerPoint presentation: What exactly is Business Intelligence? and Building an Effective Data Warehouse Architecture. What … Continue reading →

Posted in Business Intelligence, Data warehouse, PASS, Presentation, Session, SQLServerPedia Syndication | Leave a reply

PASS Business Analytics Conference Presentation Slides

James Serra's Blog Posted on April 15, 2013 by James SerraMay 17, 2013

Thanks to everyone who attended my sessions “Overview of Microsoft Appliances” and “Building an Effective Data Warehouse Architecture” at the PASS Business Analytics Conference. Here are the PowerPoint presentations:  Overview of Microsoft Appliances and Building an Effective Data Warehouse Architecture. Overview of Microsoft Appliances … Continue reading →

Posted in Appliance, Data warehouse, PASS, Presentation, Session, SQLServerPedia Syndication | 2 Replies

PASS Business Analytics Conference Live Blog

James Serra's Blog Posted on April 11, 2013 by James SerraApril 11, 2013

Apologies if you went to my site this morning to see my blog from the bloggers table at PASS Business Analytics Conference.  Turns out a firewall issue blocked me from getting to my site (and many others).  So I wound up … Continue reading →

Posted in PASS, SQLServerPedia Syndication | Leave a reply

PASS Business Analytics Conference

James Serra's Blog Posted on April 8, 2013 by James SerraMay 17, 2013

The PASS Business Analytics Conference is almost here!  Check out the sessions to be presented at the conference and you will see there are a ton of great sessions and great speakers.  I feel fortunate to be able to speak alongside many of … Continue reading →

Posted in PASS, SQLServerPedia Syndication | Leave a reply

I’m presenting at the PASS SQL Saturday in Chicago

James Serra's Blog Posted on February 21, 2013 by James SerraMay 17, 2013

I have been selected to present at the SQL Saturday in Chicago on April 13th.  This works out nicely as the previous day I will be presenting the same session at the PASS Business Analytics Conference, so if you can’t make that … Continue reading →

Posted in Data warehouse, PASS, Presentation, Session, SQLServerPedia Syndication | Leave a reply

24 Hours of PASS: Business Analytics Edition videos online

James Serra's Blog Posted on February 7, 2013 by James SerraFebruary 6, 2013

On January 30, BA and BI experts took to the virtual stage for the 24 Hours of PASS: Business Analytics Edition to deliver a series of one-hour webcasts, digging deep into the world of business analytics over five tracks.  All session recordings … Continue reading →

Posted in PASS, SQL Server, SQLServerPedia Syndication, Videos | Leave a reply

PASS Business Analytics Conference Presentation

James Serra's Blog Posted on January 23, 2013 by James SerraMay 17, 2013

I am fortunate enough to have been selected to give a presentation at the PASS Business Analytics Conference in Chicago on April 10-12.  Below is my presentation abstract along with more info about the conference.  My session will be on … Continue reading →

Posted in Data warehouse, PASS, Presentation, Session, SQLServerPedia Syndication | Leave a reply

PASS Summit 2012 session videos online

James Serra's Blog Posted on December 27, 2012 by James SerraDecember 27, 2012

If you are interested in viewing the recorded sessions for the PASS Summit 2012, you can order them on a USB flash drive or view them online.  You can purchase the Regular Summit Sessions as well as the Pre-Conference Sessions.  However, if … Continue reading →

Posted in PASS, SQL Server, SQLServerPedia Syndication, Videos | Leave a reply

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About James Serra

I work at Microsoft as a big data and data warehousing solution architect where I have been for most of the last ten years.  Prior to that I was an independent consultant working as a Data Warehouse/Business Intelligence architect and developer. I am a prior SQL Server MVP with over 35 years of IT experience. The views and opinions on this blog are mine and not that of Microsoft. Check out my book Deciphering Data Architectures: Choosing Between a Modern Data Warehouse, Data Fabric, Data Lakehouse, and Data Mesh. 

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